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In Spain, the elderly represent almost 17% of the population, and by 2050 this figure will have exceeded 30%. However, more that 80% of the elderly sector believe that Spanish companies never, or hardly ever, have them in mind when it comes to designing their products.

The elderly enjoy more free time and, in general, a better financial situation. Their shopping habits have begun to change, and they have become an attractive sector for companies.

This new situation poses new social and financial challenges, which require solutions to improve the quality of life of the elderly.

Design focussing on people allows products and services which meet the needs of the people who actually use them to be developed.  In keeping with this process, the Instituto de Biomecánica de Valencia (IBV) and the Unión Democrática de Pensionistas y Jubilados de España (UDP), which is a Spanish association for pensioners and retirees, have developed SIMPLIT, a seal of approval which certifies that a product is comfortable, intuitive and easy to use.  To obtain this seal, the product or service must undergo an evaluation process which determines among other things, the standards of the product, and submits it for usability testing by actual users.

SIMPLIT values aspects such as the simplicity, ease of use and the effectiveness of a product.

Making it easy to read instructions on appliances or to become proficient in the use of new technologies; adapting furnishings with the height and depth of cupboards and shelves in mind, or improving the layout of kitchen designs – these are just a few examples of how the SIMPLIT certificate can be applied to everyday products and environments.


An initiative of:

Instituto de biomecánica de valencia variacion-horizontal-color

With the collaboration of:


Backed by:

Ministerio de Sanidad y Política Social

www.simplit.es - info@simplit.es - +34 961 33 77 08